Give Tree Gifts Blog

Do’s…

Do make a plan – Corporate gift giving is not about running to the store, wrapping the gifts, and giving them to your clients. It should be carefully planned and well thought out. A corporate gift is an investment in your relationship with your client.  By ensuring that every gift you give to each of your clients has been given careful consideration you’ll get best return for your investment.

Do send unique gifts – If you’re lucky enough to have clients that have stuck with you for years, make sure you choose a different type of gift each year.  This gives them something to look forward to. A unique gift is remembered as well as the company that sends it.

Do take note of your clients’ interests – Everyone has their own interests.  As part of your growing relationship with your clients, you should be making mental notes of their interests.  If you’re able to match the gift to their interests, you’ll win big points. 

Do deliver the gift in person, whenever possible – By personally delivering the gift, your customer feels more special, knowing that you’ve taken time out of your day, just for them.

Do remember that the gift is a representation of your company. – Since a corporate gift is intended as a thank you for both past and continued support, company image is an important consideration.  Be sure to choose a gift that is high quality and within budget. 

Don'ts…

Don’t go with the same old, same old – Clocks, pen sets, paper weights, coffee mugs…been there, done that.  These types of gifts hardly set you apart, since you’re client has already received at least one of each from someone else.  Stay away from commonplace gifts. 

Don’t overlook culture – Be sensitive to cultural differences.  Something that may seem acceptable to you, could be offensive to someone else, based on their culture, beliefs, or traditions.  Keep this in mind, when planning your gifts.

Don’t send gifts to former clients – By sending gifts to former clients, you may give the impression that you’re attempting to buy back their loyalty. 

Don’t forget the assistants – Your client’s assistant is definitely someone you want to build rapport with, so make a special effort to send them a gift they would appreciate.  This seemingly small gesture will be a big thing to your client’s assistant.  You’ll make their day.  Go the extra mile and stop by just to see them to deliver the gift.  You’ll make them feel even more special.

Don’t expect anything in return – If you give a gift to a client, do not expect to receive one in return.  However, if you do happen to receive a gift from a client, be sure to send a thank you card, in appreciation for their thoughtfulness. 

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Related Links:

Corporate Gifts

Be A Good Corporate Citizen

Holiday Drive At The Office

Green Office Parties